Every SIP Matters one drink at a time
Your support helps us make a real difference.
Creating a responsible drinking culture in Kentucky
Our Mission is simple
Education
We offer responsible drinking programs aimed at Kentuckians aged 21+ and young people aged 12-20 who are considering or have had alcohol. We believe that knowledge is the first line of defense against impaired driving.
Collaboration
We work alongside schools and Kentucky distilleries to promote safe serving and safe ride options. We understand the power of community and believe that together, we can make a difference.
Advocacy
Our voice is committed to championing responsible alcohol consumption in Kentucky and preventing the tragic consequences of impaired driving.
Promoting responsible alcohol consumption & care
Educational Programs
They are designed to provide age-appropriate knowledge and foster healthy attitudes toward alcohol.
Advocacy
We advocate for evidence-based policies that deter drinking and driving, contributing to a safer, healthier Kentucky.
Safe Ride Partnerships
We’ve partnered with local distilleries to provide safe serving and ride options, ensuring that everyone can enjoy Kentucky’s heritage bourbon and whiskies without the risk of impaired driving.
Awareness Campaigns
We resonate with Kentuckians, launching impactful campaigns that highlight the importance of responsible drinking and the dangers of impaired driving.
Embrace a culture of responsibility with CARE KY. Together, we can create a safer, healthier Kentucky.
Join us in preventing impaired driving in Kentucky
$250,000
Funding Goes
Your Donation
Your partner in Kentucky responsible drinking programs
Pioneers in Alcohol Education
We’re here to guide Kentuckians aged 21+ and youth aged 12-20, providing them with the knowledge they need to make informed decisions about alcohol.
Active Community Involvement
We collaborate with schools and local distilleries to ensure you get the support you need.
Focus on You
Whether you’re a Kentuckian, a young person considering alcohol, or a visitor here to experience our state’s heritage bourbons/whiskeys, our programs are tailored to meet your unique needs.
If you want to donate and be part of this program, your donation is very important.
Meet the dedicated team behind Care KY’s mission
Joshua Hoff
VISIONARY FOUNDER
Joshua is driven by a passion for fostering responsible drinking habits and providing alternative transportation options in rural Kentucky counties. His entrepreneurial spirit and deep understanding of Kentucky’s unique culture make him an invaluable asset in our mission to combat impaired driving.
Victoria Hoff
EXECUTIVE DIRECTOR & CO-FOUNDER
Victoria is passionate about creating educational programs that resonate with Kentuckians, empowering them to make informed decisions about alcohol consumption. Having successfully expanded an online alcohol treatment program across all 50 states, she brings valuable knowledge and experience to CARE KY.
Roger Smith
EXPERIENCED DIRECTOR
Roger combines his extensive experience in the leisure, travel, and tourism industry with a profound commitment to promote responsible drinking. His insights into Kentucky’s tourist sector enable us to effectively address alcohol-related issues among visitors drawn by our state’s heritage bourbons and whiskeys.