Every SIP Matters one drink at a time

At CARE KY, we are a nonprofit organization dedicated to fostering a responsible drinking culture in our beloved Bluegrass State. Together, we educate people to prevent impaired driving and ensure our roads are safe for everyone.
Your support helps us make a real difference.
ABOUT US

Creating a responsible drinking culture in Kentucky

More than just an organization - we’re a movement dedicated to cultivating a culture of responsible alcohol consumption in Kentucky. We strive to prevent impaired driving by engaging, educating, and empowering our community about the importance of mindful drinking.

Our Mission is simple

To make Kentucky a safer place through responsible drinking programs and preventive strategies. Here’s how we do it:
LEARN MORE ABOUT US

Education

We offer responsible drinking programs aimed at Kentuckians aged 21+ and young people aged 12-20 who are considering or have had alcohol. We believe that knowledge is the first line of defense against impaired driving.

Collaboration

We work alongside schools and Kentucky distilleries to promote safe serving and safe ride options. We understand the power of community and believe that together, we can make a difference.

Advocacy

Our voice is committed to championing responsible alcohol consumption in Kentucky and preventing the tragic consequences of impaired driving.

SERVICES OVERVIEW

Promoting responsible alcohol consumption & care

Our comprehensive services focus on raising awareness, education, and practical solutions to prevent impaired driving and promote responsible alcohol consumption. Discover how we’re transforming lives and communities.

Educational Programs

They are designed to provide age-appropriate knowledge and foster healthy attitudes toward alcohol.

Advocacy

We advocate for evidence-based policies that deter drinking and driving, contributing to a safer, healthier Kentucky. 

Safe Ride Partnerships

We’ve partnered with local distilleries to provide safe serving and ride options, ensuring that everyone can enjoy Kentucky’s heritage bourbon and whiskies without the risk of impaired driving. 

Awareness Campaigns

We resonate with Kentuckians, launching impactful campaigns that highlight the importance of responsible drinking and the dangers of impaired driving. 

Embrace a culture of responsibility with CARE KY. Together, we can create a safer, healthier Kentucky.

Funding Goals

Join us in preventing impaired driving in Kentucky

Your contribution to CARE KY directly supports life-changing programs that resonate with Kentuckians, educate our youth, and provide safe ride options.
Raise

$250,000

This crucial funding will support CARE KY’s initiatives, from impactful awareness campaigns to advocating for evidence-based policies that deter drinking and driving.
Where the

Funding Goes

Every donation contributes to the creation of educational materials, sponsoring safe rides home, and staff support to manage these programs effectively.
The Power of

Your Donation

Each contribution, whether small or large, makes a real difference. It allows us to reach more people, provide more resources, and ultimately, foster a culture of responsible drinking.
Why Choose Us

Your partner in Kentucky responsible drinking programs

With our innovative alcohol education programs and passion for advocacy, we’re not just talking about change – we’re driving it. Here’s why you should join us on this transformative journey. 

Pioneers in Alcohol Education

We’re here to guide Kentuckians aged 21+ and youth aged 12-20, providing them with the knowledge they need to make informed decisions about alcohol.

Active Community Involvement

We collaborate with schools and local distilleries to ensure you get the support you need.

Focus on You

Whether you’re a Kentuckian, a young person considering alcohol, or a visitor here to experience our state’s heritage bourbons/whiskeys, our programs are tailored to meet your unique needs.

OUR TEAM

Meet the dedicated team behind Care KY’s mission

With a diverse range of skills and backgrounds, our team members are united by a common goal: to make Kentucky a safer place through responsible alcohol consumption.

Joshua Hoff 

VISIONARY FOUNDER
Joshua is driven by a passion for fostering responsible drinking habits and providing alternative transportation options in rural Kentucky counties. His entrepreneurial spirit and deep understanding of Kentucky’s unique culture make him an invaluable asset in our mission to combat impaired driving.

Victoria Hoff 

EXECUTIVE DIRECTOR & CO-FOUNDER
Victoria is passionate about creating educational programs that resonate with Kentuckians, empowering them to make informed decisions about alcohol consumption. Having successfully expanded an online alcohol treatment program across all 50 states, she brings valuable knowledge and experience to CARE KY. 

Roger Smith  

EXPERIENCED DIRECTOR
Roger combines his extensive experience in the leisure, travel, and tourism industry with a profound commitment to promote responsible drinking. His insights into Kentucky’s tourist sector enable us to effectively address alcohol-related issues among visitors drawn by our state’s heritage bourbons and whiskeys.

CONTACT
CARE KY TODAY

We’re here to listen, support, and collaborate. Whether you’re a concerned parent, a responsible drinker, or a tourist exploring our heritage bourbon, your involvement matters.

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